How to Maintain Your Sanity When Managing Your Online Business.
As a business owner you have 4 options when it comes to managing your online presence:
- Hire web and marketing resources in-house.
- Hire a variety of specialized freelancers.
- Hire a web agency.
- Do it yourself.
Let’s eliminate #4 right off the bat. A business owner should be spending time strategizing, networking with clients, and managing the business, not maintaining their online presence.
So, we’re down to 3 options. Let’s dissect them to see which has the most advantages – [Spoiler Alert! Our winner is going to be #3 – see if you agree.]
Option 1: Hire web and marketing resources in-house.
|Dedicated team focused on your business||Payroll|
|Hires become part of your culture||Benefits / Insurance|
|Availability||Team management required|
|Responsive||Equipment purchases / Overhead|
Option 2: Hire a variety of freelancers/contractors.
|Hire what/who you need when you need it||Availability|
|Control costs||Response times|
|No taxes||Quality control|
|Extra management required|
|Lack of unified vision|
Option 3: Hire a digital agency
|Team focused on your business||Not a part of your culture|
|Multi-disciplinary resources||Some project management required by the business|
|Pay for what you need when you need it|
|Leverage assets and knowledge within team|
|Tools and processes|
|No taxes / insurance / overhead|